Brand Identity
Kennedy AI
Intelligence for Learning, Careers, and the Future. The parent AI platform powering SnapStatus AI and STEM Academy.
Primary logo
The K + AI neural monogram: a geometric K whose stem is a midnight-navy spatial plane, a neural constellation converging on a human-potential spark, and blades gradienting electric blue into cyan glow and violet.
Kennedy AIIntelligence for Learning & CareersLockups
Every approved configuration. Maintain clear space of at least the height of the mark on all sides — nothing overlaps the logo.
Light background
Kennedy AIDark background
Kennedy AIIcon only — app & mobile
Symbol & favicon
Palette
A Future Intelligence system: navy grounds the brand, electric blue signals AI, cyan adds spatial depth, violet marks discovery, emerald marks growth.
Midnight Navy
Brand foundation, surfaces
Electric Blue
AI actions, technology
Cyan Glow
Spatial computing accents
Violet
Creativity, discovery
Emerald
Growth, achievement
Soft White
Accessible backgrounds
Typography
Space Grotesk for display and product headings; Inter for body and interface text. Both are modern, geometric, and highly legible at small sizes.
Display — Space Grotesk
Aa Kennedy AI
Medium 500 · Semibold 600 · Bold 700
Body — Inter
Aa Kennedy AI
Regular 400 · Medium 500 · Semibold 600
Brand architecture
Kennedy AI is the parent platform. Sub-brands always appear beneath it, never beside it at equal weight.
Kennedy AISnapStatus AI
AI assessment, insights, and personalized career pathways.
STEM Academy
STEM learning, projects, certifications, and skills.